Overview A lot has changed in the Search Engine Optimization (SEO) business since mid 2000. What once was a relatively easy task of optimizing web pages for top ranking among the most popular search engines has turned out to be a complex process requiring research, analysis and lots of skill. What We Do - Search Engine Optimization Micronet Technologies is instrumental in assisting corporations in increasing leads and sales by delivering targeted traffic to their web sites. Maximizing web site traffic from the major search engines is recognized as a critical component to an effective online marketing strategy. Developing a Successful Plan - Before any optimization work begins, a Strategic Theme-word & Link Analysis Report is generated. Strategic Keyword Analysis - Discovering the optimum theme-words and link structure is vital in ensuring the highest search engine rankings possible. Understanding which phrases potential customers use to locate a specific product or service is fundamental. Some keywords will drive significantly more self-qualified traffic, and ultimately, sales than other less popular keywords. Second and third generation search engines look at the link structure of a web site to help determine how relevant the site is for a given search term. If the link structure of a site indicates that the site is closely relevant to the keywords being searched for, then the client’s web site will rank higher than the competing web sites. Strategic Link Analysis - This analysis defines the parameters for an optimal Link Campaign by studying the link structure of top ranked competitors. Websites with more and higher quality inbound links from other websites with similar theme receive higher ranking. An optimal link structure will dramatically enhance search engine rankings. How Do We Do It - Page & Link Optimization - Each month Micronet Technologies optimizes the client's website by making adjustments to the viewable content and link structure. Both our Page Optimizing and Link Optimizing achieve the desired results. Page Optimization - A page optimization campaign focuses on refining the visible and invisible content of a website so that when a search engine analyzes a website, it properly determines the site's theme. Each search engine uses unique algorithms that the public is not privy to. Through experience and research the optimal densities and placement of keywords is employed to achieve top ranking results. The page optimization implementation strategy depends on the level of optimization, client restrictions and the website technology being employed. Webmasters are contacted and requested to place a link to the client's web site. Each successful link is then submitted to the search engines, and this helps links popularity in the search engine optimization process. Link Optimization - A link optimization campaign builds a strong link structure by increasing the number inbound links from websites with a similar theme. A properly constructed link that is from a relevant site is valuable in the eyes of the search engine, which closely inspects links to determine rank. Monitoring Progress - A Search Engine Optimization campaign may be in full swing, but the reporting and fine-tuning process is just beginning. The Search Engine environment is constantly changing. Search engines and directories are continually refining their search algorithms with several new releases each year. And more websites are challenging for top ranked positions. To maintain top ranking, Search Engine Optimizers must remain vigilant and continue to refine and improve their optimizing tactics. Analyze and Revise - The Search Engine environment is constantly changing. Search engines and directories are continually refining their search algorithms with several new releases each year, and more websites are challenging for top ranked positions. To maintain top ranking, your Search Engine Optimization provider must remain vigilant and continue to refine and improve their optimizing tactics. Reporting Results - A service that keeps an "eye" on the movement of your website within the primary search engines plus the status of major website optimization activities is an essential part of any campaign. Data is compiled and available in easy-to-use reports generated every week and accessible at any time through the Internet. Pricing Information – To find out more about our search engine optimization services please call 616-583-1990 or email us.